The brand

The OLTIN YO’L GTL brand is designed to give the project a clear identity within the GTL sector and within the wider global energy industry and allow the project to be promoted for the mutual benefit of its stakeholders. The creation and promotion of a distinct identity is a clear statement of confidence in both the importance and the success of the project.

The brand has been developed with two clear principles in mind. Firstly, that it is a flagship energy project for Uzbekistan and, secondly, that it uses some of the world’s most advanced energy technology to produce a slate of high value and clean fuels.

In English, OLTIN YO’L means ‘Golden Road’ and this naming emphasizes that project will set Uzbekistan on a golden road to a clean and sustainable energy future. The graphic mark of logo has been produced in a brush stroke style which is suggestive of fluid liquid and gas. The blue and green colours represent both the national flag of Uzbekistan and the landscape through its connection with a blue sky and a green land. While the gold in the middle in form of a dynamic forward moving shape suggests continuous development and forward thinking and represents the golden road of OLTIN YO’L GTL.

Both the name and the colour scheme firmly root the project in the country, the region and the culture.

Gallery

The record breaker

World class. On Time. Safely.

A world record for the largest image made from LED lights was set at Shurtan in southern Uzbekistan on the night of the 22nd/23rd July, 2012. The image was built across an area of approximately 750,000m² and contained 1,012,840 LED lights, smashing the previous record, which was set in Holland in 2010 and stood at 50,010 LED lights.

The light image was created as part of the naming ceremony for OLTIN YO'L GTL in order to visualise the scale of the project on-site. The idea was conceived on July 3rd and the entire project was completed in just under three weeks.

The project team included OLTIN YO'L GTL, TOShShAHARNUR, the Tashkent municipal lighting company which provided and installed the lights, and Malwell Corporate Projects, which has a long track record of managing GTL promotions, including the GTL Challenge and the Bryan Habana cheetah race.

The light picture took six days to build and needed twenty four kilometres of lighting as well as fourteen kilometres of power cables. It also needed 302 kilowatts of power which was drawn from three generators, a railway station and the Shurtan Gas and Chemicals Complex (SGCC). The SGCC also provided invaluable support and advice to the attempt. The team worked in temperatures of over 40˚C as well as winds of over 35 kmh and, despite the harsh physical conditions, the presence of large numbers of poisonous snakes and the multiple live power lines on-site, the whole attempt was successfully completed injury-free.

Record requirements

In addition to the standard requirements for formal witnessing of the attempt, each Guinness World Record has a set of specific requirements which must be met.

1. All of the LED lights must be turned on simultaneously for at least five seconds. If this does not happen, the attempt has failed. Two experienced timekeepers (e.g. from a local athletics club) must time the attempt with stopwatches accurate to 0.01 seconds.
2. The image must be recognizable to a suitable extent.
3. LED lights used must be commercially available.
4. LED lights must be anchored securely to the chosen surface before they are turned on.
5. The image is disqualified if all LED lights are not turned on simultaneously.
6. Two independent witness statements must count the LED lights used before they are turned on.

World record - Statistics

DATE

22nd July 2012

LOCATION

Shurtan, Uzbekistan

NUMBER OF LED LIGHTS

1,012,840

LENGTH OF LIGHTING CABLES

23.95 kilometres

LENGTH OF POWER CABLES

14.09 kilometres

POWER REQUIRED

302 kilowatts

AREA OF LIGHT PICTURE

750,000m2